Case Study

Optimising Job Creation for Long-Term Shifts

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The Problem

Flex's job creation process, initially designed for short-term contracts, becomes inefficient and cumbersome when used for long-term shifts. This friction has significantly contributed to low adoption rates among clients, regardless of company size.

It's ridiculous! It took me half an hour and a hundred clicks just to post a two-month job!

Quote User

Team & My Role

Product

B2B Client Portal (Responsive Website)

Team

PM, Tech Lead, User Advisory Panel (Account Managers & Operations)

My Role

Lead Designer (Contract)

Research & Ideation

We workshopped and interviewed users to uncover client needs, pain points, and workflow inefficiencies. By synthesising data and conducting a gap analysis, we identified key opportunities for improvement and potential new features. We then developed a proof of concept to gather early user feedback and refine our approach.

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Designs & Iterations

We conducted user testing with Figma prototypes to gather feedback and refine the designs. Post-handoff, we provided ongoing QA support and monitored performance to drive future enhancements.

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Value Delivered

  • ✅ Reduced workarounds, cutting support tickets and boosting efficiency
  • ✅ Improved user adoption with a simple, intuitive design
  • ✅ Increased client logins by resolving key pain points

“An absolute game-changer!”

— Client Success Manager

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